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	<title>Fundraising Fundamentals</title>
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		<title>Fundraising Fundamentals</title>
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		<title>Moving Announcement</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/12/31/moving-announcement/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/12/31/moving-announcement/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 22:33:03 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Andrew Olsen CFRE]]></category>
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		<description><![CDATA[I&#8217;m Moving! Help me ring in the new year by checking out my new site!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=486&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">I've moved</media:title>
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		<title>Four reasons your nonprofit needs a direct mail fundraising program</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/12/30/four-reasons-your-nonprofit-needs-a-direct-mail-fundraising-program/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/12/30/four-reasons-your-nonprofit-needs-a-direct-mail-fundraising-program/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 15:59:42 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Direct mail fundraising]]></category>
		<category><![CDATA[Donor renewal mailings]]></category>
		<category><![CDATA[Insert media]]></category>
		<category><![CDATA[Major Gifts]]></category>
		<category><![CDATA[Nonprofit branding]]></category>
		<category><![CDATA[Paid search]]></category>
		<category><![CDATA[Planned giving]]></category>
		<category><![CDATA[Prospect research]]></category>
		<category><![CDATA[Roy Jones Reports]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=463</guid>
		<description><![CDATA[A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community through robust acquisition Develop a large pipeline of potential planned and major gift donors Rapidly build a large file of consistent donors Direct mail fundraising <a href="http://fundraisingfundamentals.wordpress.com/2010/12/30/four-reasons-your-nonprofit-needs-a-direct-mail-fundraising-program/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=463&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Direct Mail Fundraising: Is it right for your nonprofit?</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/12/29/direct-mail-fundraising-is-it-right-for-your-nonprofit/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/12/29/direct-mail-fundraising-is-it-right-for-your-nonprofit/#comments</comments>
		<pubDate>Wed, 29 Dec 2010 21:57:22 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Direct mail fundraising]]></category>
		<category><![CDATA[Fundraising strategy]]></category>
		<category><![CDATA[New Donor Acquisition]]></category>
		<category><![CDATA[Nonprofit branding]]></category>
		<category><![CDATA[nonprofit websites]]></category>
		<category><![CDATA[Online Fundraising]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=452</guid>
		<description><![CDATA[Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors still give by mail (61% of donors who made a gift in the last 12 months reported doing so by mail), which makes direct mail <a href="http://fundraisingfundamentals.wordpress.com/2010/12/29/direct-mail-fundraising-is-it-right-for-your-nonprofit/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=452&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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		<title>9 Tips to Maximize Year-end Giving</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/12/11/9-tips-to-maximize-year-end-giving/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/12/11/9-tips-to-maximize-year-end-giving/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 20:23:53 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Andrew Olsen CFRE]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[E-mail Fundraising]]></category>
		<category><![CDATA[Holiday Giving]]></category>
		<category><![CDATA[Major Donors]]></category>
		<category><![CDATA[Monthly Giving]]></category>
		<category><![CDATA[Online Giving]]></category>
		<category><![CDATA[Planned giving]]></category>
		<category><![CDATA[Roy Jones Reports]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[telemarketing]]></category>
		<category><![CDATA[Year-end Giving]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=444</guid>
		<description><![CDATA[2010 is quickly coming to a close.  It’s been a tough year, no doubt.  But this is no time to put the brakes on your fundraising efforts, despite what some “experts” are saying about the continued bad economy.  In fact, the last few weeks of the year are huge for most nonprofits – so make <a href="http://fundraisingfundamentals.wordpress.com/2010/12/11/9-tips-to-maximize-year-end-giving/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=444&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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		<item>
		<title>Quick Poll: Where will your nonprofit invest in 2011?</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/11/04/quick-poll-where-will-your-nonprofit-invest-in-2011/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/11/04/quick-poll-where-will-your-nonprofit-invest-in-2011/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 10:49:17 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Andrew Olsen CFRE]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Budget]]></category>
		<category><![CDATA[Donor Acquisition]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Planned giving]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=420</guid>
		<description><![CDATA[It&#8217;s hard to believe, but 2011 is right around the corner.  Right about now, most nonprofit executives and boards are making plans for the coming year, and looking at budgets for the coming year.  Since it&#8217;s budget time, I thought it might be interesting to see where nonprofit organizations are planning to spend their resources <a href="http://fundraisingfundamentals.wordpress.com/2010/11/04/quick-poll-where-will-your-nonprofit-invest-in-2011/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=420&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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	</item>
		<item>
		<title>So you want to be a Nonprofit Rockstar, huh?</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/11/04/so-you-want-to-be-a-nonprofit-rockstar-huh/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/11/04/so-you-want-to-be-a-nonprofit-rockstar-huh/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 00:55:09 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Andrew Olsen CFRE]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Nonprofit Rockstar]]></category>
		<category><![CDATA[Rosetta Thurman]]></category>
		<category><![CDATA[Trista Harris]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=406</guid>
		<description><![CDATA[You’re early in your career, passionate about the cause you’re working to advance, but sure wish you could climb the career ladder more quickly.  Right? Maybe you want to go from being a Program Assistant to a Program Director.  You’d like to make the leap from Special Event Coordinator to Development Director.  Or maybe, just <a href="http://fundraisingfundamentals.wordpress.com/2010/11/04/so-you-want-to-be-a-nonprofit-rockstar-huh/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=406&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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			<media:title type="html">Rockstar</media:title>
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	</item>
		<item>
		<title>Mobile Giving, the Red Cross, and your nonprofit</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/11/01/mobile-giving-the-red-cross-and-your-nonprofit/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/11/01/mobile-giving-the-red-cross-and-your-nonprofit/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 13:33:35 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Andrew Olsen CFRE]]></category>
		<category><![CDATA[Haiti Earthquake]]></category>
		<category><![CDATA[Mobile Accord]]></category>
		<category><![CDATA[Mobile Fundraising]]></category>
		<category><![CDATA[Philanthropy Journal]]></category>
		<category><![CDATA[Text-to-Give]]></category>
		<category><![CDATA[the American Red Cross]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=399</guid>
		<description><![CDATA[Interesting update on Mobile Giving from Philanthropy Journal today. Nonprofits find texting tough way to raise money While the Red Cross raised over $30 million by mobile phones after the Haiti earthquake, triggering a rush by nonprofits to try to raise money through text-messaging, reproducing those results has been tough for most groups, often because the <a href="http://fundraisingfundamentals.wordpress.com/2010/11/01/mobile-giving-the-red-cross-and-your-nonprofit/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=399&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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		<item>
		<title>You hate telemarketing?  So what.</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/10/30/you-hate-telemarketing-so-what/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/10/30/you-hate-telemarketing-so-what/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 20:14:24 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Andrew Olsen CFRE]]></category>
		<category><![CDATA[Direct Response Fundraising]]></category>
		<category><![CDATA[Infocision]]></category>
		<category><![CDATA[Lapsed donor reactivation]]></category>
		<category><![CDATA[MDS]]></category>
		<category><![CDATA[phone fundraising]]></category>
		<category><![CDATA[RuffaloCODY]]></category>
		<category><![CDATA[Strategic Fundraising]]></category>
		<category><![CDATA[Telefundraising]]></category>
		<category><![CDATA[telemarketing]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=392</guid>
		<description><![CDATA[Everyone hates telemarketing.  I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls!  Those invasive calls at the dinner hour.  Solicitors not taking no for an answer and asking you twice more for a contribution after you say no.  Always trying to get you to give your <a href="http://fundraisingfundamentals.wordpress.com/2010/10/30/you-hate-telemarketing-so-what/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=392&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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	</item>
		<item>
		<title>Are low dollar online fundraising campaigns really a good thing?</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/10/25/are-low-dollar-online-fundraising-campaigns-really-a-good-thing/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/10/25/are-low-dollar-online-fundraising-campaigns-really-a-good-thing/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 03:34:20 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Andrew Olsen]]></category>
		<category><![CDATA[CFRE]]></category>
		<category><![CDATA[Donor Downgrade]]></category>
		<category><![CDATA[Donor Retention]]></category>
		<category><![CDATA[E-appeal]]></category>
		<category><![CDATA[Long Term Donor Value]]></category>
		<category><![CDATA[Low Dollar Donors]]></category>
		<category><![CDATA[MSPCA]]></category>
		<category><![CDATA[New Donor Acquisition]]></category>
		<category><![CDATA[Online Giving]]></category>
		<category><![CDATA[Second Gift Conversion]]></category>
		<category><![CDATA[SOFII]]></category>
		<category><![CDATA[Upgrading]]></category>

		<guid isPermaLink="false">http://fundraisingfundamentals.wordpress.com/?p=374</guid>
		<description><![CDATA[Give $10 on 10/10/10 to support our cause.  Cute, huh?  Kinda catchy?  Low price point could work well in the current economy.  Easy to implement on Facebook, Twitter, your website or elsewhere online, right?  Would probably get more responses than an offer asking for $25, $50 or $100 gift.  Right?  All of those points above <a href="http://fundraisingfundamentals.wordpress.com/2010/10/25/are-low-dollar-online-fundraising-campaigns-really-a-good-thing/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=374&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">andrew olsen</media:title>
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		<item>
		<title>The True Value of Monthly Giving Programs</title>
		<link>http://fundraisingfundamentals.wordpress.com/2010/10/14/the-true-value-of-monthly-giving-programs/</link>
		<comments>http://fundraisingfundamentals.wordpress.com/2010/10/14/the-true-value-of-monthly-giving-programs/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 09:42:25 +0000</pubDate>
		<dc:creator>Andrew Olsen, CFRE</dc:creator>
				<category><![CDATA[Fundraising]]></category>
		<category><![CDATA[Nonprofit]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CFRE]]></category>
		<category><![CDATA[Cost of Fundraising]]></category>
		<category><![CDATA[Donor Retention]]></category>
		<category><![CDATA[Monthly Giving]]></category>
		<category><![CDATA[Monthly Sustainers]]></category>
		<category><![CDATA[Planned giving]]></category>
		<category><![CDATA[Roy Jones]]></category>

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		<description><![CDATA[While in D.C. two weeks ago my good friend Roy Jones and I shared a lunch conversation about Monthly Sustainer fundraising programs.  Specifically, why more nonprofits don&#8217;t have sustainer programs, how we can promote and encourage organizations to start them, and what the long-term value (beyond just current year net) really is. Then a few <a href="http://fundraisingfundamentals.wordpress.com/2010/10/14/the-true-value-of-monthly-giving-programs/" class="excerpt-more-link">[&#8230;]</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=fundraisingfundamentals.wordpress.com&amp;blog=14635479&amp;post=368&amp;subd=fundraisingfundamentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">andrew olsen</media:title>
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